The hybrid you can charge.

2017 Toyota Prius Prime

Similar to other Prius models, the Prius Prime uses a hybrid engine system that combines the power of an electric motor with an efficient gasoline-powered engine, but as a plug-in hybrid vehicle (PHV) the prime offers an even greater electric driving range, larger battery, and more powerful motors. When you fully charge the Prius Prime, it can run entirely on the electric motors and achieve an estimated 120 mpge. The total range is estimated at 600 miles, and you also get an EV range estimated at 22 miles if you recharge only once. Even when the battery has run down the Prius Prime can operate like any other hybrid Prius model, using a combination of power from the engine and the electric motors to deliver optimal efficiency. To better illustrate the power and savings of the Prius Prime, Toyota offers some impressive numbers that estimate annual savings: 246 gallons of gas saved and a 96 percent reduction in emissions. You save money, waste less time at the gas station, and help the environment.

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Who said a hybrid had to be boring? Find more excitement and adventure around every corner in the new 2017 Toyota Prius Prime. Prius is designed to give you a more comfortable and exhilarating ride. It’s double-wishbone rear suspension helps soak up the bumps. Turn heads with LED taillights, Bi-LED elements in the headlights, available integrated fog lights and accent lights, and available 17-in alloy wheels. The dynamic chassis helps ensure Prius is always up for some fun. A low and wide stance shows off this hybrid’s athletic appearance and helps give you a responsive drive. A lower center of gravity and increased body rigidity help make this our most agile Prius to date. So, find your favorite country road, highway, or Sunday drive around town in the 2017 Toyota Prius and let the fun begin.


Beyond efficiency and performance innovation, the Prius Prime offers a modern and comfortable interior. The front seats feature side-bolsters that let you lean into the curves, and in the rear you have 60/40 split-folding seats that offer multiple passenger-cargo configurations. When your phone needs to recharge you can use the non-slip Qi-compatible wireless charging pad – no extra cables, no hassle – and for optimized comfort and convenience all Prime trims feature heated front seats that keep you warm on chilly New York days.

The command center of the Prime is an available 11.6 inch touchscreen display that offers an intuitive interface for accessing phone functions, navigation assistance, entertainment options, app suite, and much more.

The new Prius Prime offers an array of available safety technologies. The Pre-Collision system, with Pedestrian Detection, uses radar technology to detect potential collisions and may automatically engage the brakes if the driver does not respond to warnings. The Lane Departure Alert with Steering Assist can prevent unintentional lane drifting, while Full-Speed Dynamic Radar Cruise Control can adjust your cruising speed to maintain a safe following distance between your Prime and the vehicle ahead. The Quad-LED headlights add to the modern aesthetic of the Prime, while LED Daytime Running Lights and LED fog lights further improve visibility. There is so much to explore and discover in the Prius Prime, from sleek design features to advanced technology, and our team at Luv Toyota is ready to tell you more.



Some drivers are hesitant to try new technologies, which is why we offer our clients detailed 2017 Toyota Prius Prime Model Information.

The more you know about the Prius Prime, the better you can appreciate its innovation and performance capability. The dual motor drive system offers smooth and muscular acceleration, and the EV Auto Mode optimizes efficiency by intelligently switching between the engine and electricity.

Whereas you may worry about range and running out of electricity in a fully-electric vehicle, the Prius Prime should not produce the same anxiety because once the battery runs out the Prime will smoothly engage the hybrid drive system. You also get additional fuel-saving features like regenerative braking, which captures braking energy and reroutes it to the battery for an extended EV range.


Toyota has provided integrated safety to help support your drive. We know the road can be unpredictable. Toyota takes your safety serious. The new 2017 Toyota Prius Prime comes standard with Toyota Safety Sense. This package combines Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Automatic High Beams, and Full-Speed Dynamic Radar Cruise Control to assist you.

These features support your awareness and decision-making on the road. Toyota offers a peace of mind with the Star Safety System standard in every 2017 Toyota Prius Prime. This is advanced integration of safety technologies that includes Enhanced Vehicle Stability Control, Traction Control, Anti-Lock Brake System, Electronic Brake-Force Distribution, Brake Assist and Smart Stop Technology. Plus, the 2017 Toyota Prius Prime comes with eight standard airbags. You can rest assured that Prius has got your back.


ProofPricing Luv Toyota is the only dealer in Lakewood, NY to offer Proof Pricing® – Our BEST Price – Simple & Clear* – on the 2017 Toyota Prius Prime. Luv Toyota is open six days a week. We invite you to test drive the 2017 Toyota Prius Prime at Luv Toyota located at 215 E Fairmount Ave, Lakewood, NY. Luv Toyota also services the areas of Lakewood, Jamestown, Fredonia, Dunkirk, Bradford and Warren, PA areas.

*Proof Pricing is not an official Toyota sponsored program. Program refers to the pricing structure of the dealership and their commitment to savings and is offered at Luv Toyota.
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Luv Toyota

215 E Fairmount Ave Lakewood, NY

Phone: (716) 763-3300


Phone: (716) 763-5300

215 E Fairmount Ave Lakewood, NY


Phone: (716) 763-3300

215 E Fairmount Ave Lakewood, NY


Phone: (716) 763-4300

215 E Fairmount Ave Lakewood, NY
42.09852 -79.3097627
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Luv Toyota
Luv Toyota
215 E Fairmount Ave
Lakewood, NY, 14750 United States
(716) 763-3300
Luv Toyota 42.09852, -79.3097627.