Proof Pricing®

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Finally, getting the right price on your next vehicle is simple and clear. Proof Pricing® is here. We know price matters; that’s why we offer your Proof Pricing®. Because, when it comes to saving money…There’s nothing better than seeing the proof!*

We show you – Price Comparisons:

We research prices from companies like: TrueCar, AutoTrader,,,, Kelley Blue Book, Black Book, N.A.D.A, AAA, and Costco.

We show you – Bottom-Line Dealer Discounts:

Our bottom-line dealer discount reduces the price of the vehicle you want – to our lowest price. You’ll know exactly how much you’re saving, fast and easy.

We show you – Available Customer Rebates:

Customer rebates are offered by the vehicle Manufacturer based on factors like; current inventory levels and demand for each model. Customer rebates can change or be cancelled by the Manufacturer at any time. We show you all customer rebates that may affect the price of the vehicle you want.

We show you – Current Manufacturer Incentives:

Manufacturers create special incentives to stimulate the sale of select vehicles. Not all of these incentives are published for public knowledge. Not all dealers disclose these incentives. We show you all current Manufacturer incentives that may affect the price of the vehicle you want.


*Proof Pricing is not an official Toyota sponsored program. Program refers to the pricing structure of the dealership and their commitment to savings and is offered at Luv Toyota.
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215 E Fairmount Ave • Lakewood, NY 14750

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Today's Hours:

Open Today! Sales: 9am-5pm

Open Today! Service: 8am-5pm

Open Today! Parts: 8am-5pm

Luv Toyota 42.09852, -79.3097627.